Further strengthening our presence in PAN India, Eastern Treads Limited conducted a franchisees meet on 21 st January 2017. The franchisees of the Company called "Infinity Zones", from all over India has participated in the Meeting, discussed the marketing and pricing strategy, structured market development activity schedules and plans to augment the market presence.

The management presented detailed deliberation on Research and Development, Product Quality, Sales Promotion, Pricing Strategies, Franchise Policy etc, which will further enhance the presence of the Company in the market.